Reach Financial Pixel Privacy Violation Investigation

Pixel Technology

Pixel technology is a type of tracking software that is used to record movement and collect a user’s data when browsing on a website, sending this information to a third-party server. These Pixels are often used to collect data for an advertiser. That advertiser can then understand the typical movements of the user and target them with ads based on their browser activity.

Because this information gathered by Pixels are typically sent to third parties, many are concerned by the privacy aspect as well. Many may worry that either their financial or health information is being recorded by the Pixel technology that the website owner has embedded into their website and then delivering that information to outside entities without user consent.

Reach Financial Potential Class Action

Based on these privacy and profiting concerns, many consumers may wonder what they can do to combat companies engaging in these deceptive business practices, just like Reach Financial may have in place.

There are concerns that Reach Financial may be using Pixel technology in order to obtain and sell off consumer data gathered from engagement on its website in violation of the law. Many users may also be concerned about what information Reach Financial may be recording.

If you have recently visited the Reach Financial website and are concerned that your information is being recorded, let us know! Fill out the attached form and join the Shub & Johns investigation today!