Drip Pricing: E-Commerce Hidden Fees May Impose Additional Costs on Consumers

Various E-Commerce platforms, like StubHub and Ticketmaster, may be misrepresenting the actual cost of their products and impose additional “junk fees” at the end of the purchase process. These deceptive practices trick consumers into paying more for a product than they anticipated.

If you have incurred additional costs due to junk fees: press the button below to fill out the investigation form and see if you’re eligible for potential recovery.

E-Commerce platforms tacking on junk fees is sometimes called “drip pricing.” Drip pricing utilizes psychological pressure to induce consumers to pay more, sometimes 40% more, than the advertised value of a product. Drip pricing also limits consumers’ ability to compare prices, as the true cost of the product is hidden until checkout. Drip pricing can be accompanied by a checkout countdown timer or the automatic inclusion of optional fees and no clear indication that the fees are voluntary.

According to a 2020 study, consumers exposed to drip pricing still chose a low-base-price but high-overall-price product over other products when given the opportunity to switch. Consumers can internalize the original product price point and, unconsciously, disregard the additional junk fees even though they’ll ultimately have to pay those additional junk fees. Needless to say, junk fees and drip pricing are lucrative for companies and expensive for consumers.

The experienced class action lawyers at Shub Johns & Holbrook want to hear from consumers that have been subject to junk fees, drip pricing, or other deceptive pricing tactics. If you’re one of those consumers, fill out the form below to get in contact.