Advertisers Utilize Strike-Through Prices to Induce Consumers to Buy Products

Have you ever bought something labeled half off, then realized months later that the same product is still half off? Was that even the real price? You may be a victim of slash-through or false reference pricing. Fill out our form to join the investigation!

What Is Strike-Through Pricing?   

Strike-through pricing occurs when a seller presents a new, lower price alongside a former, higher price that has been struck through. This is meant to indicate that a product is on sale for a limited period of time and that the strike-through price will soon be reinstated. In reality, though, the former price with the strike-through was never the actual price of the item.

The Consequence of Strike-Through Pricing

When a seller wields strike-through pricing, consumers may feel compelled to purchase a product at the lower price that they assume is only a temporary sale price. Consequently, consumers are unable to make an informed decision about their purchases.

How Consumers Can Push Back Against Strike-Through Pricing

If a seller engages in strike-through pricing, they may do so in violation of federal and state law. Several states, as well as the Federal Trade Commission, regulate strike through pricing by determining if the product had actually been sold at the strike-through price in the recent past. 

Consumers deserve to know the actual price of the products they purchase and to be free from artificial pricing pressures. The experienced class action lawyers at Shub Johns & Holbrook are qualified to represent consumers who have been misled by strike through pricing. If you have been deceived by strike-through pricing, fill out the form below to see if you’re eligible for potential recovery!