Current Investigations

SHUB LAW INVESTIGATES MOWI USA AND MOWI DUCKTRAP FOR FALSELY ADVERTISING THEIR SMOKED ATLANTIC SALMON

Shub Law Firm is investigating claims that Mowi USA and Mowi Ducktrap are allegedly making numerous false and deceptive advertising claims about their smoked Atlantic Salmon.

MOWI DUCKTRAP SALMON NOT “ALL NATURAL” AS CLAIMED?

It has been alleged that the “All Natural” claims on packages of Ducktrap River of Maine smoked Atlantic salmon products are misleading. It is further alleged that the Ducktrap salmon is raised in a crowded pen where it is treated with artificial chemicals, including pesticides and medically important antibiotics. So Ducktrap salmon is far from “all-natural” as the company advertises.

IS MOWI DUCKTRAP SALMON REALLY MADE IN THE USA?

Additionally, Ducktrap advertises that its salmon is “Made in USA.” But the products, which are sold at Walmart, are actually sourced from industrial farms that are not located in the USA. Ducktrap River of Maine has operations in Maine, but those operations are limited exclusively to smoking. The Atlantic salmon Ducktrap imports for its smoking operations is sourced from Mowi’s farms in Scotland, Norway, Iceland, and Chile.

Ducktrap River of Maine is owned by Norway-based, Mowi, the world’s largest producer of Atlantic salmon products, including smoked Atlantic salmon products. Recently, Mowi has made headlines, according to this report in Salmon Business, for allowing 1.5 million juvenile salmon to die in Mowi’s hatchery in Northern Norway as a result of acute sulfur poisoning. This news followed a late 2019 report that 74,000 salmon escaped from one of Mowi’s industrial farms in Scotland, posing a threat to the area’s wild fish stocks.

Mowi also falsely claims that its Ducktrap River of Maine salmon is “100% natural” or produced “all naturally with no artificial ingredients or preservatives.” But salmon that is produced with pesticides, hormones, antibiotics, and other drugs are far from “all-natural” as Mowi claims.  

CONTACT US TODAY IF YOU PURCHASED MOWI DUCKTRAP SALMON

We’re here to help consumers fight back against companies who falsely advertise their products in order to scam consumers and increase their profits. Let’s fight back! After all, Mowi Ducktrap Salmon may not be what it’s all cracked up to be. At Shub Law, our attorneys specialize in representing consumers who are victims of deceptive marketing practices, like those committed by companies making false advertising claims about their food products.

If you or someone you know purchased Mowi Ducktrap salmon and believes you were deceived by the “all-natural” and/or “made in the USA” misrepresentations made by Mowi, please contact us via email at leads@shublawyers.com or give us a call at 856-772-7200. Shub Law Firm is a national leader in representing consumers, just like you, who have been scammed by big companies that put profit over their customers. Our experienced class action attorneys are here to help you get justice. Contact us now! All consultations are free of charge.

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