Shub Law is investigating Albertson’s and Kroger beef for deceptively marketing their beef as a U.S. product, when it is alleged to be an import. Kroger and Albertson’s are America’s largest and second-largest supermarket chains, respectively, and Kroger prides itself on high-quality meat. Unfortunately, Kroger’s claims of high-quality, homegrown products may not be true.
DECEPTIVELY LABELED U.S. MEAT ALLEGEDLY COMES FROM OVERSEAS
It has been alleged that the grocer chain claims Kroger beef products were “derived from cattle that never drew a breath of American air much less were born here.” We should be able to trust that the largest supermarket chain in America is truthful about their products, so why the deception? It has further been alleged that Kroger has imported 3 billion pounds of beef yearly since 2014. As it turns out, Kroger beef products are allegedly “made from a mixture of domestically born and raised cattle … and imported beef … as well as imported live cattle.” It is this mixture of imported beef and live cattle that puts into question the credibility of Kroger’s “domestic” products.
WHY KROGER’S DECEPTIVE MARKETING IS UNETHICAL
Consumers want to trust that the food they buy and consume is safe and healthy. This means that more people are concerned about how food is mass-produced and its effect on the environment. These concerns can include the health or genetic modifications of the animal, as well as the sustainability of the environment. It has been alleged that Albertson’s and Kroger “support unknown, unqualified beef production practices, such as feedlot shipping across the oceans in an environmentally damaging fashion or such as the environmental devastation of deforestation of the Amazon Rain Forest for grazing witnessed in Brazil.”
Unfortunately, Kroger may have taken advantage of a loophole in food regulations to advertise its product as domestic to upcharge consumers. In 2016, the Department of Agriculture declared that “muscle cuts of beef and pork, and ground beef and pork” when mixed into products did not have to be considered when declaring if a product was imported. Ever since, Kroger beef has labeled its product as solely a U.S. product. To make matters worse, it is alleged that advertisements of the beef were sent directly to consumers stating that the beef was a “product of the United States” and “USDA choice,” but did not identify the country of origin. Because these grocers have advertised their products as from the U.S., they have charged higher prices, causing the consumer to suffer more.
CONTACT US TODAY!
We’re here to help consumers fight back against companies who falsely advertise their products in order to scam consumers and increase their profits. Who knows what other common foods these grocers have supposedly lied about? Contact us via email at leads@shublawyers.com or give us a call at 856-772-7200 if you or someone you know has purchased U.S. labeled beef from either Kroger or Albertson’s. At Shub Law, our attorneys specialize in representing consumers who are victims of deceptive marketing practices. Our experienced class action attorneys are here to help you get justice. Contact us now! All consultations are free of charge.
