Smarter Nutrition touts on its website that its supplements are “formulated by the top nutritionists and scientists in the industry, and produced in a world-class facility right here in the US.” Consumers expect and trust that Smarter Nutrition’s supplements live up to the representations and claims that the company is making to consumers, including, “you shouldn’t have to worry about where your supplements are coming from or how they’re made.”

Shub Law is investigating Smarter Nutrition for allegedly making false and misleading claims on its supplements’ packaging, including through its advertising and on its website. The Smarter Curcumin supplement is advertised as being so strong that “at 250x the potency you won’t believe it’s all-natural.” However, Smarter Curcumin may not be all-natural, and instead non-natural, synthetic, and artificial.

Smarter Nutrition also markets its Smarter Curcumin supplement as having superior bioavailability. “Bioavailability is the amount of a substance that actually enters your bloodstream so you get the health benefits you’re looking for.” However, neither the Smarter Nutrition website nor the company’s amazon brand page offers any indication(s) of any bioavailability studies that have been performed on the product. Simply put, Smarter Curcumin is not backed by science.

Does the Smarter Curcumin Supplement actually live up to the claims made by its manufacturer, Smarter Nutrition? Shub Law does not believe so. Consumers are purchasing Smarter Curcumin based on apparently false and misleading claims.

We’re here to help consumers fight back against companies like Smarter Nutrition who are mislabeling their products and making deceptive and false advertising claims in order to increase their profits. Our attorneys specialize in representing consumers who are victims of deceptive marketing practices, like those made by Smarter Nutrition.


If you or someone you know purchased Smarter Curcumin and believes you were deceived by Smarter Nutrition’s misrepresentations regarding the supposed benefits of Smarter Curcumin, please contact us via email at or give us a call at 856-772-7200. Shub Law Firm is a national leader in representing consumers, just like you, who have been scammed by big companies who put profit over customers. Our experienced class action attorneys are here to help you get justice. Contact us now!


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