The multivitamin startup, Ritual, promotes openness and scientific facts surrounding its ingredients in its brightly colored Instagram and Facebook ads. However, despite its apparent dedication to the facts, the health startup might not be as honest with advertising as it markets itself to be. Now, the brand has come under fire for alleged deceptive marketing practices.
A recent New York Times article has shed some light on Ritual’s deceptive marketing practices. Ritual has allegedly used quotes from paid advertisements featured on CNN, New York Times, and other trusted media outlets to promote its products as if those media outlets endorsed the benefits from its vitamins. Consumers purchase these products reasonably believing that trusted media outlets have endorsed the benefits claimed by Ritual. However, these media outlets do not endorse these products and did nothing more than post an advertisement that was paid for by Ritual.
Ritual has profited by attempting to trick consumers with this deceptive marking scheme. We at Shub Law Firm takes issue with deceptive marketing practices. Our firm represents consumers against some of the largest companies that prey on consumers. We are here to help. Let’s fight back!
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Shub Law Firm’s attorneys specialize in lawsuits addressing such deceptive marketing schemes. If you or someone you know purchased Ritual Multivitamins based on its deceptive marketing practices, please contact us for a free evaluation. Let’s get justice! Contact us now via email at leads@shublawyers.com or give us a call at 856-772-7200.
